Social Media Marketing with Blog Commenting and Forum Posting
Posting in forums is very effective when applied properly. The same techniques can be used when commenting on blogs. Think of it this way... When you post on do-follow blogs and forums you are gradually building backlinks to your site. That is the slow but eventual impact your posting will have on your site. Then when you make each of these posts you have to make absolute certain what you provide is relevant and informative.
You have to consider that anything you put in cyberspace with a link back to your site is going to be a pre-sell. If you don't provide accurate information or you give terrible advice it will have an immediate and negative impact on the traffic you receive from that site. First impressions do matter, and you want the first and subsequent impressions to be good impressions. Once you have done this, you will steadily grow a following. So you will have not only instant traffic from posts once people trust your advice, but you will also have traffic from the SEO the posting is providing you.
Beyond that you have to work on what you have on your site. Is it a big ticket item or is it an entry point into your sales funnel? While posting in forums and on blogs will get people to your site you have to do something with that traffic once it is on your site. You have to focus on the bigger picture. Keep your site very focuses on what you want to achieve. Don't put dozens of ads on the site if all you are wanting to do is build a list for email marketing. You can have one main site that is the core of your content, but you should also have other sites that funnel traffic into the main site. Each of these funnel sites should have a very specific and focused purpose. They could be list builder sites, or affiliate income sites. But everything you do needs to have the ultimate goal of driving traffic to your main site.
Why do you need to do this? Once you have gotten someone on your email list or sold them on a product you want to create ways to keep them as a customer. Remember, out of sight, out of mind. The main site will create that sticky factor that keeps people coming back. This is very effective because it is always a lot easier to sell something to someone you have already sold to than it is to gain completely new business.